This Cookies Policy explains how Ad Wizard Insights (“we,” “us,” or “our”) uses cookies and similar technologies on our website. By using our site, you agree to the use of cookies as described in this policy.
If you do not agree, you may disable cookies in your browser settings or through the options described below. Some parts of our website may not function properly without them.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help store preferences, enable key features, improve website performance, and deliver personalized experiences or ads.
We also use related technologies such as:
- Pixels (e.g., Meta Pixel, TikTok Pixel)
- Tags
- Local Storage
Analytics scripts (e.g., GA4)
2. Types of Cookies We Use
a. Essential Cookies
These cookies are required for the website to function.
They enable:
- Page navigation
- Form submissions
- Secure access
- Load balancing and error prevention
Without these cookies, the site may not operate correctly.
b. Analytics & Performance Cookies
Used to understand how visitors interact with our website.
Systems include:
- Google Analytics 4 (GA4)
- Looker Studio dashboards
- Session behavior tracking
These cookies help us analyze:
- Page views
- Click paths
- Bounce rates
- Time on page
- Device/browser performance
All analytics data is anonymized whenever possible.
c. Advertising & Remarketing Cookies
These cookies help us deliver relevant ads and measure performance.
We use:
- Google Ads Remarketing
- Meta Pixel
- TikTok Pixel
They allow us to:
- Show ads to users who visited our site
- Track ad conversions
- Build audiences
- Optimize ad performance
No personally identifying information is collected through these cookies.
d. Preference Cookies
These cookies remember your:
- Language
- Form inputs
- Display settings
- Cookie preferences
They improve your experience on future visits.
e. Third-Party Cookies
Certain features may use third-party services that set their own cookies, such as:
- Embedded YouTube/Vimeo videos
- Calendly or scheduling tools
- Form providers (e.g., HubSpot, Typeform)
- Social media embeds
We do not control these cookies. Please review the privacy policies of each provider.
3. What Data Cookies Collect
Depending on cookie type, we may collect:
- IP address (anonymized when possible)
- Browser and device information
- Referring URL and landing pages
- Date/time of visits
- Pages viewed and scroll depth
- Conversion actions
- Ad interactions
We do not use cookies to collect sensitive personal data.
4. Why We Use Cookies
We use cookies to:
- Keep the website functioning smoothly
- Improve user experience
- Measure performance
- Understand content engagement
- Deliver relevant advertising
- Run remarketing campaigns
- Conduct analytics and testing
- Prevent fraud and bot activity
5. Cookie Consent
When you first visit our website, you may see a cookie banner giving you the option to:
- Accept all cookies
- Customize cookie preferences
- Decline non-essential cookies
Your preferences can be changed at any time through your browser settings or a “Manage Cookies” link if provided.
6. How to Disable Cookies
You can disable cookies via your browser:
Chrome
Settings → Privacy & Security → Cookies and Other Site Data → Block or Clear
Safari
Preferences → Privacy → Block All Cookies
Firefox
Options → Privacy & Security → Cookies and Site Data → Manage/Remove
Edge
Settings → Site Permissions → Cookies and Site Data
Disabling cookies may affect website features and functionality.
7. Opt-Out Options
You can opt out of some advertising cookies here:
- Google Ads: https://adssettings.google.com
- Meta Ads: https://www.facebook.com/ads/preferences
- TikTok Ads: https://www.tiktok.com/privacy
Network Advertising Initiative (NAI): https://optout.networkadvertising.org
8. Legal Basis for Processing (GDPR)
We rely on:
- Consent for non-essential cookies (analytics, marketing)
- Legitimate interest for essential cookies required for the website to function
You may withdraw consent at any time.
9. CCPA/CPRA Notice
Under California law, users may:
- Opt out of the use of personal data for advertising
- Request disclosure of categories of data collected
- Request deletion of stored data
We do not sell personal information.
10. Updates to This Policy
We may update this Cookies Policy from time to time. Any updates will be posted on this page with the revised “Last Updated” date.
11. Contact Us
If you have questions regarding this Cookies Policy, contact us at:
Ad Wizard Insights
Email: adwizardinsights@gmail.com
Website: www.adwizardinsights.com
Ready to work with a hands-on senior team?
